Nick Jonas and John Varvatos Launch a Tequila …

Red-carpet work is far from a 9-to-5 gig. Case in point: At the recent launch party for Villa One Tequila, a partnership between Nick Jonas and designer John Varvatos, the Jonas Brothers’ concert at Madison Square Garden determined the start time of the party, which took place at Varvatos’s Bowery Street flagship.

Reporters were told to arrive at 11 p.m., and ultimately it was close to 1 a.m. when Nick, his brothers and their wives — including Priyanka Chopra and Sophie Turner — arrived. The “Jealous” singer offered his thoughts on what makes a great tequila for this story for The Hollywood Reporter’s Style site; read the full story here.